The initial goal for the design is to create something that had the signature look of the XK, when you look at it, you can instantly tell that it is an XK, while at the same time incorporating elements from the later Jaguars such as the CX-75 and F-Type.
Jaguar 'envision' XK Concept
The Jaguar 'envision' XK concept was a design study to create a car that was at the same time brand new but recognizable.